Assignment: Watch each public service announcement. Answer the four questions.
- Who is the intended audience of the PSA and why are the particular actors chosen to play their roles?
- What is the tone and persuasive tactic this PSA uses to communicate the message?
- Does the video use positive or negative reinforcement to spark a behavioral change?
- Do you think the PSA is effective in making viewers rethink and/or change their behavior? What is the call to action?
Don’t Text and Drive
Brain on Drugs
Crash Test Dummies